Corporate Culture as Competitive Advantage - 3978 Words

SCHILLER INTERNATIONAL UNIVERSITY ‘Corporate Culture as a Competitive Advantage’ A closer look at different types of corporate cultures and how they affect the global market place. Annette Glatzel 13.04.2008 [Geben Sie hier das Exposee fà ¼r das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts. Geben Sie hier das Exposee fà ¼r das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts.] Table of Contents Abstract In This paper I have looked at what a competitive advantage is and why a strong corporate culture can be seen as a strategic competitive advantage. The Corporate culture theories developed by Hofstede, Deal and Kennedy and Handy have been listed†¦show more content†¦It is also important that new employees that are hired are cultural fits. Over the years different theories relating to corporate cultures have been developed in order to match a specific type of culture with a particular type of workforce. How does corporate culture influence the operations of a business? Corporate culture has a big influence on the day to day operation of a business. First of all the Corporate culture of an organization will influence the objectives of a company. It will also have an effect on how the recruitment and hiring processes are carried out. It often also determines how employees communicate not only with each other, but also with their superiors. Due to this it has an effect on the overall company atmosphere and working environment. It also has strong bearing on how the evaluation appraisal and appraisal systems administered. Naturally the corporate culture of a business can also affect the way they are in the external environment, for example how they deal with their suppliers, their stance toward the current political situations, their attitude towards their competitors, and how they do business in general. Types of corporate cultures There are various theories and methods to classify and differentiate different organizational theories and practices. Naturally there is no single ‘correct’ culture. Which culture is most suitable for a specific company depends among other factors,Show MoreRelatedCorporate Culture: A Competitive Advantage726 Words   |  3 Pagesï » ¿One way to imagine corporate or organizational culture in the contemporary world is to define it as a way that allows for certain assumptions: that the organization finds meaning and values in the inner structure of the entity, and that there is a pattern of shared and basic assumptions that the group uses to perform duties and solve issues. In this, the organizational culture is something taught to new employees, shared, and a way of doing business that is based upon generally accepted practicesRead MoreEthical Ethics And Financial Performance1206 Words   |  5 PagesIntroduction: Within a competitive world, companies should become ethical throughout many perspectives. Ethics refers to the standards of right and wrong in an attempt to influence behaviour. (Kinicki 2015, p.83) In stating this, companies can be ethical within numerous occasions such as ethics and financial performance, ethical performance, ethics and sustainability and ethical competition such as competitive advantage. Despite the positive side, there are also some negative implications towardsRead MoreEthical Ethics And Financial Performance1371 Words   |  6 PagesIntroduction: The aim of this essay is to evaluate that within a competitive world, companies should become ethical throughout many perspectives. Ethics refers to the standards of right and wrong in an attempt to influence behaviour. (Kinicki 2015 p.83) In stating this, companies can become ethical in such occasions being effective in the long run. These include ethics and financial performance in how companies can maximise profits and market share, ethical performance in discussing how companiesRead MoreMgc1 Study Guide 21064 Words   |  5 Pagesbegins with a situation analysis of the external and internal forces affecting the organization.  Ã‚  This examination helps identify and diagnose issues and problems and may bring to the surface alternative goals and plans for the firm.  Ã‚  Next, the advantages and disadvantages of these goals and plans should be evaluated against one another.  Ã‚  Once a set of goals and a plan have been selected, implementation involves communicating the plan to employees, allocating resources, and making certain that otherRead MoreStarbucks Corporate Strategy Essay1314 Words   |  6 PagesStarbucks Corporate Strategy Corporate Strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of business.[1] In the case of Starbucks the corporate strategy they have implemented is unique to their industry which has allowed them to differentiate from their competitors and is summarized best by Howard Schultz CEO of Starbucks, â€Å"We’re in the people business serving coffee,[2]† high qualityRead MoreBusiness Ethics And Competitive Advantage1085 Words   |  5 PagesA strong ethical culture is important to a company reputation and having good business ethics can lead to a company having a competitive advantage. Having a good ethical culture helps create a brand that attracts top talent and builds trust among shareholders. Business ethics has been defined as one of the invaluable intangible assets for companies competing. Companies are able to create a global sustainable competitive adva ntage when they implement a strategy that other companies cannot imitateRead MoreValue Chain Analysis And Analysis Essay1711 Words   |  7 Pagesanalysis begs the question of rarity or more succinctly, can resources be acquired by one or limited organizations. Resources which are rare and valuable can provide a temporary competitive advantage. Conversely, when more than a few companies posses the same resource or utilize the same capability, this can lead to competitive parity. Wheelen et al (2014) Therefore, one must ask several questions in order to find rare resources. For example; how many companies own a resource or can perform capabilityRead MoreBusiness Policy Chapter 5-8 Essay886 Words   |  4 Pagesand threats is not enough to provide an organization a competitive advantage. five-step, resource-based approach to strategy analysis: 1) Identify and classify the firms resources in terms of strengths and weaknesses. 2) Combine the firms strengths into specific capabilities and core competencies. 3) Appraise the profit potential of these capabilities and competencies in terms of their potential for sustainable competitive advantage and the ability to harvest the profits resulting from theirRead MoreDifference Between Stockholder And Stakeholders986 Words   |  4 Pagesopenly. 4. How governance structure in a company can respond to corporate social responsibility Corporate Social responsibility is something where a company takes in to consideration interests of everyone involved i.e. employees, stakeholders, and customers. Governance is responsible to see if an organization is fulfilling its social responsibilities. Governance in some organizations has setup policies and guidelines for corporate social responsibilities, which each organization has to comply withRead MoreCorporate Structure And Culture : A Great Advantage When Inducting New Employees Essay1683 Words   |  7 Pages Corporate structure and culture can be a strength or weakness to an organization depending on the situation at hand. For instance, culture that emphasizes on constant renewal is a reliable strength when it comes to organizational change. It would be easier to domesticate change with such a culture than when the organization professes a conservative culture. Organizational culture is a great advantage when inducting new employees because it gives them some insight of what is expected of them. However